Dear Business Builder,
I’m convinced Gary Bencivenga is not just the world’s most respected copywriter… legendary in the business for his amazing control beating copy and ability to walk away from split-run tests victorious and unscathed… but… he’s a full blown ladies man too!
Why would I make such an accusation?
Especially, when he always makes a point to talk about how much he respects women and how the first ad agency he copy-chiefed started hiring women before everyone else in the 70’s?
It’s simple really…
Bencivenga THINKS Like a World Class Seducer!
Maybe it’s because he spent 37 some odd years painstakingly learning his direct repsonse craft… honing his skills against the world’s toughest copywriting competition… and he finally learned how to “seduce” his prospects into taking action and buying products from his promos.
But I think the inside story is a lot more “sinister” (it couldn’t be THAT simple right?)
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